Author: Jaconaazar Souza Silva
Institution: IFB – Recanto das Emas
Project: XChronos — The Copernican Clock of Consciousness in Motion
Year: 2025
License: CC BY 4.0
Abstract
Contemporary digital advertising depends on fragile metrics—clicks, impressions, and views—that no longer represent genuine human interest. This article presents a conceptual and technical analysis of PoR-Ads, a new advertising model based not on superficial interactions but on certified temporal recurrence, derived from the core mechanisms of the XChronos Project: Proof-of-Recurrence (PoR), Hexacronon Score (HXS), Chronons, Hexacronons, and the Autocronon Detection Layer (ADL).
The proposal introduces a structural shift:
advertisers pay when users return voluntarily and meaningfully, not when they click.
The result is an anti-fraud, post-CPC, post-speculative ecosystem in which value arises from symbolic recurrence rather than artificial traffic.
1. Introduction
For nearly two decades, the digital advertising industry has been driven by metrics such as CPC (cost per click) and CPM (cost per thousand impressions). These indicators became both ubiquitous and trivially manipulable. Recent studies estimate that a significant portion of global ad traffic is non-human, composed of:
- bots,
- click farms,
- automated crawlers,
- script-generated retention,
- synthetic engagement systems.
Recommendation engines optimized solely for clicks also tend to promote impulsive, low-quality, and often harmful content.
Thus, CPC has ceased to be a reliable measure of interest. In many contexts, it is simply noise masquerading as value.
This article explores an alternative: an advertising model where value emerges from meaningful, certified temporal recurrence rather than isolated clicks.
2. The Recurrence Paradigm
Recurrence—the act of returning voluntarily to a piece of content—is a far deeper metric than a click. It reflects:
- sustained interest,
- cognitive resonance,
- symbolic significance,
- narrative recognition,
- thematic affinity,
- attention stability,
- emergent meaning.
The XChronos Project formalizes recurrence through three essential constructs:
2.1 Chronons
Minimal units of meaningful subjective time.
2.2 Hexacronons
Symbolic temporal patterns formed by meaningful recurrence.
2.3 Proof-of-Recurrence (PoR)
The mathematical mechanism that validates recurrence as significant rather than accidental.
These tools measure what today’s digital economy cannot:
attention depth.
3. Why CPC Has Collapsed
The current model is built upon an implicit assumption:
If a click occurred, then interest existed.
This assumption is flawed because:
- Clicks can be automated.
- Clicks can be induced by artificial emotional stimuli.
- Clicks do not distinguish humans from bots.
- Clicks do not capture cognitive depth.
- Clicks represent isolated moments without continuity.
CPC does not measure interest; it measures impulse and noise.
4. The PoR-Ads Proposal
PoR-Ads fundamentally transforms the advertising model.
Instead of paying for clicks, advertisers pay for:
Mathematically validated temporal recurrence.
To count as recurrence, the user must:
- return voluntarily,
- in a different temporal window,
- with detectable semantic coherence,
- with minimum symbolic density,
- generating a Hexacronon,
- achieving PoR above the threshold (θ).
Only then does the event acquire economic value, measured by the Hexacronon Score (HXS) and settled using the symbolic token Hexa (ɧ).
5. From Click to Recurrence: The Logic of Value
CPC measures:
- a single point in time.
PoR-Ads measures:
- a temporal pattern,
- a return curve,
- a sequence of meaning,
- a symbolic bond.
The economy shifts from:
- impulsive behavior,
- superficial stimulation,
- dopamine-driven engagement,
to:
- consistency,
- meaning,
- voluntary return,
- attention depth.
6. Structural Resistance to Fraud
The core strength of PoR-Ads lies in its structural resistance to artificial behavior.
Bots can:
- click,
- simulate movement,
- open pages,
- repeat actions at fixed intervals.
Bots cannot:
- generate genuine recurrence,
- reconstruct narrative coherence,
- produce symbolic density,
- induce cognitive reorganization (ADL),
- sustain non-mechanical temporal patterns.
Because PoR requires:
- temporal variation,
- semantic vector coherence,
- natural non-linear patterns,
- absence of mechanical repetition.
It is easy to fake a click.
It is extremely difficult to fake meaningful recurrence.
7. Applications and Impacts
7.1 Video Platforms
Relevance becomes measured by return patterns, not view counts.
7.2 Content Creators
Creators are rewarded for long-term impact rather than viral spikes.
7.3 Corporate Advertising
Campaigns optimize for depth rather than artificial volume.
7.4 Digital Education
Recurrence becomes a direct measure of learning.
7.5 Symbolic Economy
ɧ is issued according to authentic human attention patterns.
8. Consequences for the Digital Economy
If adopted at scale, PoR-Ads creates:
- a less fraudulent digital ecosystem,
- more honest market signals,
- advertising based on impact rather than noise,
- a more human-centered internet,
- an economy oriented toward depth,
- a post-speculative Web architecture,
- metrics that cannot be purchased.
PoR-Ads restores the idea that value in digital environments should be anchored in meaning, not manipulation.
9. Conclusion
PoR-Ads represents a paradigm shift:
it transforms time, not the click, into the core metric of advertising.
The recurrence-based economy proposed by XChronos establishes a new way to measure value, capture attention and reward creators. It corrects a historical distortion: the belief that clicks correspond to human interest.
By centering voluntary recurrence as the primary metric, PoR-Ads creates:
- a more ethical advertising ecosystem,
- less fraud-prone metrics,
- stronger alignment with genuine human behavior,
- and a foundation for symbolic, cognitive and economic value.
In an overstimulated digital world, PoR-Ads reinstates what truly matters:
the spontaneous return — the temporal signature of authentic interest.